Seac02 launches AR-Code, crossmedia mobile platform based on Augmented Reality

Available as a free app on Apple App Store, AR-Code

introduces a new "augmented" media on-demand.

AR-Code is the free application that lets you capture and watch rich and engaging Augmented Reality contents from any kind of printed or physical material. Both in real time - near to the object or print - both on-demand, because it has got a free proprietary library where to find lists of topics to be explored anytime and anywhere.

AR-Code integrates the most advanced technologies in the field of Augmented Reality and introduces a new kind of daily interaction between user and real world: it means that, using his/her own device, everyone can turn any natural interactions into an engaging and extra-ordinary experience. Pointing with the Ar-Code Reader at a magazine, a book cover, a product label, a poster, an artwork, even a land mark or a building, the user downloads in few seconds the digital content associated to the marker and interacts with videos, slideshow, info, 3D models and product configurators. Opening the AR-Code Store, the Ar-Code proprietary library, the user can browse the categories and choose his preferred topic, download the content and print the image to repeat the experience anytime and wherever he/she wants.

By now, in AR-Code Store are several services that let the user interact with many common daily objects: movie posters, books, advertising campaigns, artworks and much more. Moviescanner for example allows to point at every upcoming movie poster and get directly on the device screen plot, review and trailer of the movie. ArtProject introduces to an amazing "augmented" way to look at art. The Daily Horoscope and Quote of the day are two easy ways to get daily different augmented contents that will reveal or inspire your day.

AR-Code is a new solution for on-demand communication able to include and boost the value of info and entertaining contents that brings the consumer into an immersive dimension and pull its attention toward the product or service, anytime and anywhere he/she wants. For brands, creative agencies, editorial group and stakeholders, it opens up the opportunity to enjoy the universe of mobile technology in a new way.

Fast image recognition, a rich actions library, the opportunity to include market based content and a never ending library put AR-Code on the top of the Augmented Reality app market. The challenger is an Italian digital craft house, Seac02, known as one the best Augmented Reality software and solution company in the world.

"We have been working for two years to get a platform that satisfies market needs. AR-Code comes from a long time research in the field of Augmented Reality" tells Andrea Carignano, Seac02 CEO. "Our aim is to influence on daily human behaviour and offer a new media that strongly connects user and objects, consumer and brands, people and space"

AR-Code, developed for iOS (Apple) will be soon available also for Android smartphone and tablet.

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Seac02 is a digital craft house that provides companies and professionals virtual & augmented reality software & solutions to enhance the value of experiential technology - based activities.
We shift people product and shopping experience to a new digital dimension through the use of virtual and augmented technology. We provide brands new immersive and pervasive conversational points to drive sales.

For more info:

press@seac02.it

tel: +39 011.197.00.652

www.seac02.it

www.ar-code.it

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