Unique use of in-app purchases in Habit Breaker HD

Intro

Habit breaker happens to be the first product which uses in-app purchases in an actually useful way - to change life for better.

The idea behind an app is very simple - you commit yourself to reaching your goal, and each day you have to report to app, whether have you been behaving good or not. If not - you have to pay, thru in-app purchase.

Not new idea

Actually, it's not entirely new idea - the method is called "Ordeal therapy". Milton Hyland Erickson has extensively used it, and we can say invented it. It is described in great detail in a classic book "Ordeal Therapy: Unusual Ways to Change Behavior", by Jay Haley, but below you'll find a brief description. The method is based on a very simple idea - if you are to choose between two alternatives, two evils, you will always choose the one which is a lesser evil. That's the common sense, and that's how most living creatures behave themselves.

But imagine that one of the alternatives is something that you don't like to do - for example going to gym, staying on a diet or not smoking. How can we force you to stick to a good behavior? Answer is dead simple - we need to present you with a choice, a second alternative which will be a bigger evil than going to gym! For example - you will lose money if you don't go. Will that influence you decision making process? Say, what will you choose - lose $100 or go to gym? We think the answer is obvious.

Get this app now and see an illustrated version of these explanations.

How this app works

You enter the habit you want to get rid of
You track you progress towards this goal daily
If you succeed, you receive promotion as a level-up
If you don't, you pay. Small sums at first, but gradually going up if you don't confirm to standards you set before yourself. This is done as in-app purchase.
If you have managed to reach level 30, you can say that you mastered this habit, and can go to next one.